Apple’s latest tweak on how it handles cookies is going to be a big hit for most analytics users. We look at the impact and a workaround for Snowplow users.
Data models are a key part of the modern digital analytics stack. They allow you to build upon event-level data and interpret it through shared business rules. The models you create will evolve with you as your business changes and the organisation becomes more sophisticated with its data.
Where did our new name, Poplin Data, come from?