The 2020 database showdown: BigQuery vs Redshift vs Snowflake

The 2020 database showdown: BigQuery vs Redshift vs Snowflake

Last updated: 23rd September 2020 For updates, changes and errata please see the Changelog at the end of this post. What is this guide? – Designed as a fair feature comparison between the different products – An up to date guide (hopefully with regular updates as new features are released or changed) – I’ve attempted […]

Establishing data lineage practices with Google Tag Manager analytics events

Establishing data lineage practices with Google Tag Manager analytics events

In this post we’ll look at how to capture meta data from Google Tag Manager (GTM) from the tags that fire analytics requests. This post focuses on Snowplow specifically, however the same concepts can be easily adapted to Google Analytics or your other tool of choice through custom fields / dimensions / properties. Although it’s […]