[Company Announcement] Chloe Sasson appointed as CEO; and Poplin Board of Advisors set up

At Poplin we’ve made some leadership and board changes to set us up for 2021. Please see below the December 3rd press release as well as a write up in leading technology publication CRN.


Poplin Data, a specialist in rich behavioural data solutions has today announced the promotion of Chloe Sasson to Chief Executive Officer and the appointment of Sidney Minassian and Amit Shah to its Board of Advisors.

“I am thrilled with this appointment and excited to lead our amazing team as we continue our mission of helping product and data leaders deliver on the promise of growing businesses and enhancing customer experiences with intelligent data solutions” said Chloe Sasson, CEO of Poplin Data.

For the past two years Chloe has served as Chief Operating Officer of Poplin Data, working closely with co-founders Narbeh Yousefian and Mike Robins to operationalise and commercialise the business that has grown strongly from its inception in 2016.

With Covid 19 driving the acceleration of online business, Poplin Data’s solutions have been in high demand by leading Australian businesses in retail, online ecommerce, marketplaces and media.

“Chloe has worked tirelessly in building our foundations for growth” said Narbeh Yousefian, Co-Founder & Director of Poplin Data “We’re fortunate and excited to be led by Chloe who in a short period of time has become the soul of our company”.

Prior to Poplin Data, Chloe has spent the past 20 years in numerous commercial roles at Google, Fairfax Media and Fox Interactive Media in Australia and Singapore.

Additionally Poplin Data has appointed Sidney Minassian and Amit Shah to its Board of Advisors.

Sidney Minassian has 20 years of experience in founding, leading and growing venture-backed technology companies in Australia and the USA. His last company Contexti – a big data analytics company was acquired by Versent in 2019. Today, Sidney is the Founder of GrowthQ, a strategic advisory & coaching company helping tech Founders & CEOs build high-growth businesses.

Amit Shah brings 15 years of experience advising SME’s and startups on best financial practices for successful growth. He is currently the Founder of The Startup Shop providing virtual CFO services, the Treasurer of StartupAus and holds multiple private and NFP board positions.

Popular posts like this

Poplin Data welcomes Conrad Yiu as an advisory board member

spools of thread

The story of Poplin Data

Poplin Pikelets

Poplin bake off