More from Simon Rumble:
Poplin bake off
This morning we had our first ever team bake off. Inspired by our mates down the hall at Get Your Guide who fed us last week, we all brought in baked goods. We weren't planning to make it competitive but...
You need to own your data: Open Source vs proprietary data platforms
Key points: Open Source platforms give you control over your data Proprietary vendors can change direction and remove features Opening up the black boxes means you can understand what’s going on Open Source doesn’t mean you have to run it...
ITP 2.1: New iOS cookie limitations restrict attribution, and a workaround for Snowplow users
Key points: Safari browsers will set most analytics cookies to a 7 day expiryVisitors with >7 days in between visits will be seen as new visitorsAttribution of traffic sources will be reset unless the visitor comes to your site every...
Building an SQL data model: slides
Data models are a key part of the modern digital analytics stack. They allow you to build upon event-level data and interpret it through shared business rules. The models you create will evolve with you as your business changes and...
The story of Poplin Data
At Poplin Data we make working with data simple, safe and fit for purpose. But we haven't always been Poplin Data. When the three founders first set up in 2016, we worked under the name Snowflake Analytics to reflect our...
Removing business silos—and what it has to do with our rebrand
Silos in business are mainly human constructs: disparate teams of people, working to different agendas, with separate processes, tools and information. There might not be physical walls containing or isolating each team -- and keeping other teams out -- but...
Slides from meetup: Snowplow at Seven West Media and Google Cloud Platform
Key points Seven West Media triggers server-side tracking based on Snowplow data received from clientsTracking is made simpler through centralisation and fanning outGoogle Cloud Platform port of Snowplow is now available and ready for productionReal-time data into BigQuery Last night...
Classifying browsers: Which visitors are real people?
Key points Browser classifications in atomic.events are deprecated (there’s now a better way) Use the UA Parser enrichment to classify browsers Use the IAB Bots & Spiders enrichment to find bad bots You’ll still need to look at your own data carefully to remove bots that...
MeasureCamp Sydney 2018: Event roundup and slides
The amazing analytics unconference MeasureCamp Sydney was held on Saturday 20 October and it was the best yet! We’ve been involved from the beginning as sponsors and organisers because we love the format and community, so it was great to be part...
