Building an SQL data model: slides

Building an SQL data model: slides

Data models are a key part of the modern digital analytics stack. They allow you to build upon event-level data and interpret it through shared business rules. The models you create will evolve with you as your business changes and the organisation becomes more sophisticated with its data.

Removing business silos—and what it has to do with our rebrand

Removing business silos—and what it has to do with our rebrand

Silos in business are mainly human constructs: disparate teams of people, working to different agendas, with separate processes, tools and information. There might not be physical walls containing or isolating each team — and keeping other teams out — but there are barriers. These barriers also cause data silos. If each team’s datasets use different […]