The Digital Analytics Hierarchy of Needs

The Digital Analytics Hierarchy of Needs

Business people get excited about the latest buzzwords: Big Data, Artificial Intelligence, Deep Learning… Before you can break out TensorFlow and start doing bleeding-edge data science, you need to ensure you’re working with data that reflects reality.

How does Snowplow Analytics compare to other vendors?

How does Snowplow Analytics compare to other vendors?

Tonight Poplin Data team members Mike and Narbeh are debating the merits of Snowplow Analytics with representatives of Google Analytics and Adobe Analytics at Web Analytics Wednesday. The head-to-head aspect of it is meant to be lighthearted, but it’s forced us to think about some of the ways Snowplow Analytics is a better match for many types of digital analytics […]