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Measuring and validating Core Web Vitals using Snowplow and Great Expectations in GCP
In this post we'll look at how to collect, enrich, model and finally validate some core web vital metrics that are critical in measuring the performance of pages on your site. Why does this matter? These measures effectively produce a...
Top 5 Positives from the COVID Period
Top 5 Positives from the COVID Period. As 2020 comes to a close and we all breathe a huge sigh of relief - I wanted to focus on the positives that came out of the last nine or so months...
[Company Announcement] Chloe Sasson appointed as CEO; and Poplin Board of Advisors set up
At Poplin we've made some leadership and board changes to set us up for 2021. Please see below the December 3rd press release as well as a write up in leading technology publication CRN. ------------ Poplin Data, a specialist in...
[Webinar] Getting (Real) Time with BigQuery and Oneflare
Watch the Replay Here The world of data warehousing has changed immensely in the last 10 years. The influx of data sources coupled with the never ending analytical demands across business units has meant the technologies of yesterday are no...
[Webinar] The Road to Data Quality
Watch the Replay Here In the last 10 years behavioral data, including data from web, mobile, connected devices and wearables has been leveraged in more and more use cases. Different teams across the business need this data to understand and...
Data QnA: An exploration of a conversational query interface through the work of Stanley Kubrick
Data QnA is a recent feature from Google that builds on some underlying research from the Analyza - a system designed to parse, converse and interpret natural language queries across data. You may have seen this in action under the...
What does BigQuery Omni mean for the future of data?
GCP recently announced the private alpha of BigQuery Omni, a service that allows you to run BigQuery (Dremel) on data that resides in another cloud (S3 in AWS at the moment, Azure soon) using Anthos. It’s an interesting foray into...
The 2021 database showdown: BigQuery vs Redshift vs Snowflake
Last updated: 3rd February 2021 For updates, changes and errata please see the Changelog at the end of this post. What is this guide? - Designed as a fair feature comparison between the different products - An up to date...
Establishing data lineage practices with Google Tag Manager analytics events
In this post we'll look at how to capture meta data from Google Tag Manager (GTM) from the tags that fire analytics requests. This post focuses on Snowplow specifically, however the same concepts can be easily adapted to Google Analytics...
