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Better bot detection analytics data using reCaptcha
Snowplow already provides a few tools for identifying events from non-human devices ("crawlers", "bots", etc.) however most of these function based on metadata collected with events, like the User Agent string and IP address (e.g., the IAB Bots and Spiders...
Snowplow Chrome Inspector major version release
Snowplow Inspector Chrome extension version 0.2.18 released After a bit of a hiatus, we are pleased to announce a new release of our Snowplow Inspector extension for Chrome - and slightly less pleased to announce some additional fixes for regressions...
What is data quality? Part 1
Data quality is a battle against entropy over time. More often than not, quality is a function of both sheer determination and the unwavering conviction that better data leads to improved and more consistent outcomes. Although data quality isn’t by...
Our top 5 SaaS Products that pass the toothbrush test.
A SaaS Spring Clean April isn’t the traditional time for Spring Cleaning, but with the Easter Break behind us, we spent some time reviewing our multiple SaaS subscriptions. Over the past three years, we have probably tried and tested more...
Measuring and validating Core Web Vitals using Snowplow and Great Expectations in GCP
In this post we'll look at how to collect, enrich, model and finally validate some core web vital metrics that are critical in measuring the performance of pages on your site. Why does this matter? These measures effectively produce a...
Top 5 Positives from the COVID Period
Top 5 Positives from the COVID Period. As 2020 comes to a close and we all breathe a huge sigh of relief - I wanted to focus on the positives that came out of the last nine or so months...
[Company Announcement] Chloe Sasson appointed as CEO; and Poplin Board of Advisors set up
At Poplin we've made some leadership and board changes to set us up for 2021. Please see below the December 3rd press release as well as a write up in leading technology publication CRN. ------------ Poplin Data, a specialist in...
[Webinar] Getting (Real) Time with BigQuery and Oneflare
Watch the Replay Here The world of data warehousing has changed immensely in the last 10 years. The influx of data sources coupled with the never ending analytical demands across business units has meant the technologies of yesterday are no...
[Webinar] The Road to Data Quality
Watch the Replay Here In the last 10 years behavioral data, including data from web, mobile, connected devices and wearables has been leveraged in more and more use cases. Different teams across the business need this data to understand and...
