We’re big fans of the Snowplow Analytics data platform and one of the reasons we love it so much is that it’s Open Source and runs in our customers’ cloud environments. Why is that so important?
Apple’s latest tweak on how it handles cookies is going to be a big hit for most analytics users. We look at the impact and a workaround for Snowplow users.
Data models are a key part of the modern digital analytics stack. They allow you to build upon event-level data and interpret it through shared business rules. The models you create will evolve with you as your business changes and the organisation becomes more sophisticated with its data.
Where did our new name, Poplin Data, come from?
Mike Robins, CTO of Poplin Data, explains how SQL helps unlock the secrets of big (& small) data
If you want to work in analytics, you need to know SQL. You wouldn’t work as a carpenter and not know how to use a chisel…
Silos in business are mainly human constructs: disparate teams of people, working to different agendas, with separate processes, tools and information. There might not be physical walls containing or isolating each team — and keeping other teams out — but...
Luke Lewandowski describes how SWM consolidated analytics across multiple platforms and Josh Beemster talks about the new GCP port
Simon Rumble suggests some smarter ways you can separate the bots from your human visitors with Snowplow.