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BigQuery query notifications using Cloud Logging and Monitoring
Recently in Measure Slack a question was asked about how to send notifications from a data quality check in BigQuery for a job that was being executed by a service account. This question - or variants of it - seem...

[Webinar] Getting (Real) Time with BigQuery and Oneflare
Watch the Replay Here The world of data warehousing has changed immensely in the last 10 years. The influx of data sources coupled with the never ending analytical demands across business units has meant the technologies of yesterday are no...
Data QnA: An exploration of a conversational query interface through the work of Stanley Kubrick
Data QnA is a recent feature from Google that builds on some underlying research from the Analyza - a system designed to parse, converse and interpret natural language queries across data. You may have seen this in action under the...
What does BigQuery Omni mean for the future of data?
GCP recently announced the private alpha of BigQuery Omni, a service that allows you to run BigQuery (Dremel) on data that resides in another cloud (S3 in AWS at the moment, Azure soon) using Anthos. It’s an interesting foray into...

The 2021 database showdown: BigQuery vs Redshift vs Snowflake
Last updated: 16th June 2021 For updates, changes and errata please see the Changelog at the end of this post. What is this guide? - Designed as a fair feature comparison between the different products - An up to date...
Establishing data lineage practices with Google Tag Manager analytics events
In this post we'll look at how to capture meta data from Google Tag Manager (GTM) from the tags that fire analytics requests. This post focuses on Snowplow specifically, however the same concepts can be easily adapted to Google Analytics...

Snowplow Inspector v0.2.15 Released
What's New? This small release adds support for custom endpoint paths in POST requests. What does that mean? As Snowplow grows in popularity, it gets used more and more for different use-cases. Some of those use-cases involve using Snowplow as...

Server Side Tracking – What’s Old is New Again
Introduction: The Importance of Data Collection When we work with our clients on data and analytics; we strongly believe that the process of data collection is fundamental. Data quality should be the highest priority, and this can only be achieved...

The importance of owning your own data
As Equifax prepares to pay out as much as $US700 million in compensation for its spectacular 2017 security breach, and cosmetics retailer Sephora apologises for a leak of Asia Pacific customer data, now is a good time to consider the...