Server Side Tracking – What’s Old is New Again

Server Side Tracking – What’s Old is New Again

Introduction: The Importance of Data Collection When we work with our clients on data and analytics; we strongly believe that the process of data collection is fundamental. Data quality should be the highest priority, and this can only be achieved through a robust and efficient workflow. It might seem obvious, but if you’re not collecting […]

The importance of owning your own data

The importance of owning your own data

As Equifax prepares to pay out as much as $US700 million in compensation for its spectacular 2017 security breach, and cosmetics retailer Sephora apologises for a leak of Asia Pacific customer data, now is a good time to consider the advantages of data ownership. Peace of mind around security isn’t the only advantage, there are […]