Establishing data lineage practices with Google Tag Manager analytics events

Establishing data lineage practices with Google Tag Manager analytics events

In this post we’ll look at how to capture meta data from Google Tag Manager (GTM) from the tags that fire analytics requests. This post focuses on Snowplow specifically, however the same concepts can be easily adapted to Google Analytics or your other tool of choice through custom fields / dimensions / properties. Although it’s […]

Snowplow Inspector v0.2.15 Released

Snowplow Inspector v0.2.15 Released

What’s New? This small release adds support for custom endpoint paths in POST requests. What does that mean? As Snowplow grows in popularity, it gets used more and more for different use-cases. Some of those use-cases involve using Snowplow as a third-party analytics solution, tracking user behaviour across multiple sites, rather than as just a […]

Server Side Tracking – What’s Old is New Again

Server Side Tracking – What’s Old is New Again

Introduction: The Importance of Data Collection When we work with our clients on data and analytics; we strongly believe that the process of data collection is fundamental. Data quality should be the highest priority, and this can only be achieved through a robust and efficient workflow. It might seem obvious, but if you’re not collecting […]