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Server Side Tracking – What’s Old is New Again

Introduction: The Importance of Data Collection When we work with our clients on data and analytics; we strongly believe that the process of data collection is fundamental. Data quality should be the highest priority, and this can only be achieved...

Offense and Defense

Data governance: on the offensive (#2 Data Maturity Series)

In my last post, we looked at why organisations often fail to engage data initiatives properly, leaving them stuck in first gear, or worse, spinning in neutral. We covered the concept of the data supply chain being comprised of a...

Generating data insight: it’s a (supply) chain reaction (#1 Data Maturity Series)

It’s not the sort of statistic you’ll ever see in a sales deck, but the dirty secret of the data business is that most projects fail. In this new series of blogs, I want to take a look at where...