Data models are a key part of the modern digital analytics stack. They allow you to build upon event-level data and interpret it through shared business rules. The models you create will evolve with you as your business changes and the organisation becomes more sophisticated with its data.
Whoops you made a booboo. Now your mistakes will be visible forever. Or will they?
How fast does your content get consumed from time of creation?
You’ve built your data model, now to make it real and start using it!
Model your Snowplow data to take into account what you know about users, including filtering internal users more reliably.
How to model our your Snowplow data to classify out traffic sources
Modelling out your pageviews to incorporate page pings so that you get an accurate time spent metric attached to the pageview.
One of the powerful features of Snowplow is the ability to build a custom data model encapsulating your business rules.