Building an SQL data model: slides

Building an SQL data model: slides

Data models are a key part of the modern digital analytics stack. They allow you to build upon event-level data and interpret it through shared business rules. The models you create will evolve with you as your business changes and the organisation becomes more sophisticated with its data.

Accurate time spent: A killer feature of Snowplow Analytics

Accurate time spent: A killer feature of Snowplow Analytics

Snowplow Analytics JavaScript tracker contains an option called Activity Tracking which enables a Page Ping that will be sent every n seconds. In this diagram I’ve used 5 seconds as the ping interval starting 5 seconds after the page loads.