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Modelling your Snowplow event data: Part 1
One of the important features of Snowplow is that you can build your own custom data models to suit your unique analytical requirements in a space-efficient and performant way. It’s important that your data model can evolve and grow in...
•8 August 2018
Accurate time spent: A killer feature of Snowplow Analytics
Web analytics tools commonly have a Time Spent metric. Understanding how long people have spent reading a page is a really valuable thing for some businesses. For publishers, the quality of engagement with content is vital, given they’re effectively selling...
•6 March 2017
