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Modelling your Snowplow event data: Part 1

One of the important features of Snowplow is that you can build your own custom data models to suit your unique analytical requirements in a space-efficient and performant way. It’s important that your data model can evolve and grow in...

Accurate time spent: A killer feature of Snowplow Analytics

Web analytics tools commonly have a Time Spent metric. Understanding how long people have spent reading a page is a really valuable thing for some businesses. For publishers, the quality of engagement with content is vital, given they’re effectively selling...

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