Read Our Blog

View category:

v0.2.14 of the Snowplow Inspector Released

  The latest version of our Snowplow Inspector extension has been released - thanks to the well over 2000 users! This latest version includes HAR imports, the ability to stream live events from ElasticSearch, clearer signals for invalid events as...

Snowplow Meet Up

Slides from Snowplow meetup: What’s good (and not so good) on GCP and Server Side Tracking with Catch.com.au

Key points Snowplow on GCP offers some great benefits; including speed, streaming capabilities and scaling without thinking Not so good features; table mutations are smart - but not how you want them. BigQuery - forget everything you know! Why Catch.com.au...

Classifying browsers: Which visitors are real people?

Key points Browser classifications in atomic.events are deprecated (there’s now a better way)Use the UA Parser enrichment to classify browsersUse the IAB Bots & Spiders enrichment to find bad botsYou’ll still need to look at your own data carefully to remove bots that aren’t detected Finding...

Why would you push Google Analytics data into Snowplow?

In late January the Snowplow team released R99 of Snowplow which includes a really interesting feature: with a small JavaScript change, you can mirror all the data being sent into Google Analytics into a Snowplow collector. It’s a pretty awesome feature and...

Snowplow R95 with ZSTD support released

Back in July, we did a bunch of work to quantify the benefits of ZSTD in the Redshift database, resulting in this blog post from Mike. The results were a clear, and massive with at least 50% reductions in storage use, improvement...

How does Snowplow Analytics compare to other vendors?

Tonight Poplin Data team members Mike and Narbeh are debating the merits of Snowplow Analytics with representatives of Google Analytics and Adobe Analytics at Web Analytics Wednesday. The head-to-head aspect of it is meant to be lighthearted, but it’s forced us to think about some...