Open Source

We’re heavy users of Open Source technologies and believe in giving back to help others.

Snowplow Inspector

We got frustrated trying to debug Snowplow beacons as they’re sent in, so we wrote a debug tool as a Chrome plugin. It’s subsequently been used on over 5,000 different sites and continues to evolve.

Contributions to Snowplow Analytics

We’re regularly contributing to the codebase and documentation for Snowplow Analytics. Some of our prominent contributions are documented here.

Digital Analytics community

In January 2013 two of our founders, Simon and Narbeh, started Web Analytics Wednesday in Sydney. Six years on the event is still going strong and has developed into a tight-knit, supportive and sharing community that puts on a range of amazing events.

Web Analytics Wednesday

We sponsor monthly meetups in Sydney and Melbourne as well as regularly speak at them.


MeasureCamp is a unique event, an unconference, that happens around the world. Free for attendees and with a programme made up on the day, it brings together digital analytics practitioners to share knowledge, get to know each other and learn.

We sponsor MeasureCamps in Sydney, Melbourne and Auckland. If you’re planning one in the APAC region, get in touch and we’ll sponsor!

Snowplow Sydney

We run a quarterly meetup to bring together the community of people using Snowplow Analytics to share knowledge and learn from each other.


[email protected]
1300 940 487

Poplin Data acknowledges the Gadigal, Dharug, Kuringgai and Dharawal traditional owners and their continuing connection to land, sea and community. We pay our respects to elders past, present and future.