We make working with data simple, safe and fit for purpose.

Most organisations recognise advanced data and analytics is becoming core to value creation and the effects it is having on their industry.

However, few have defined a data vision and strategy that scales their core capability. Fewer still can embed analytics into all areas of the organisation and into their operating processes.

At Poplin Data our mission is to make working with data simple, safe and fit for purpose, enabling our clients to get the most out of their data and people with our products and engineering expertise.

We work directly with our clients building and deploying our proven products in their environment.

We integrate, package and deliver their data, optimising workflows for their people (and machines) to solve tough operational problems in a secure and timely manner.

The team

Narbeh Yousefian


Previously Head of Analytics at Appliances Online, Lead Consultant with Adobe Omniture and Data Analyst at Fairfax Media.

10+ years in data strategy, analytics and operations.

Mike Robins


Led Big Data & Software Engineering teams at BigCommerce and Bauer Xcel Media. Researcher & Technical Consultant to Sydney University Engineering Department. Machine Learning patent and neuroscience by training.

Conrad Yiu

Advisory Board Member

24+ years as Investor, Business Builder and Board Director. Ex NewsCorp Corporate Development and Founder of ArdenPoint. Co-Founder and NED of Temple & Webster (ASX:TPW). Portfolio companies include ParcelPoint, Fluent Commerce.

Chloe Sasson


15+ years in Client & Commercial Operations. 10 years at Google in Sydney and Singapore office. With previous experience at MySpace and NewsCorp, deep experience in delivering process and value to clients.

How we move data is as important as the data itself. With greater speed and agility, data’s value increases exponentially.

At Poplin Data we approach this in three areas: Data Integration, Data Packaging, Data Delivery

Our benefits

Speed to market

Reduce effort to access and act on strategic insights.

Operational agility

Publish data to a central place then share access across the company.

Compliance and risk

Build security into your data system to protect your company and your customers.