Oneflare case study

OneFlare Case Study

Understanding customers better and converting them to raving fans

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“We’ve now optimised the journey for multi-brand success … and we have doubled revenue since 2017.”

Billy Tucker

CEO of Oneflare

oneflare.com.au

About Oneflare

Online home services marketplace with
… 300+ service categories
“The support and guidance from Poplin
Data has given us confidence”

“There’s a lot of trust: Poplin Data lets
us do it our way and helps us
along the right path.”

… 12,000 new jobs posted each week
… 100,000 qualified businesses
… 1 million monthly visitors Australia-wide

Highlights

  • Poplin Data offers analytics expertise and deep experience with the open source Snowplow Insights system.
  • Oneflare now runs a centralised customer data platform using Snowplow Insights
  • Customer data from all parts ofthe business is now standardised, integrated and accurate

Challenges

  • Investors wanted fast, strong growth in user numbers and revenue
  • Identifying which customer-focused innovations would deliver best results
  • Data was managed in multiple silos, but Oneflare needed a single source of truth
  • Data modelling had an engineering focus, rather than analytics

“The support and guidance from Poplin Data has given us confidence. There’s a lot of trust: Poplin Data lets us do it our way and helps us along the right path.”
Nathan Scully, Engineering Manager, Oneflare

“The support and guidance from Poplin Data has given us confidence. There’s a lot of trust: Poplin Data lets us do it our way and helps us along the right path.”
Nathan Scully, Engineering Manager, Oneflare

Customer-focused
innovation

Smarter data management across multiple domains – Poplin Data guided Oneflare on modelling all customer data in a single platform: Snowplow Analytics.

Central core event pipeline – Customer behaviours such as interactions and clicks are tracked at every point online, as well as activities in offline services.

Investors wanted fast, strong growth in user numbers and revenue. Identifying which customer-focused innovations would deliver
best results. Data was managed in multiple silos, but Oneflare needed a single source of truth. Data modelling had an engineering
focus, rather than analytics

Experience testing for businesses improves conversion – Oneflare runs frequent multi-variant tests through events in Snowplow to refine user experience.

Tracking business to consumer events improves retention – Accurate records of consumer interaction or inaction plus system timings help manage refunds within 48 hours.

Outbound leads are accurately costed – When the number in a booking is called the outbound lead is attributed and all costs tracked including call and sales team time.

Self-serve insights systems reduce head count – Insights specialists are assigned directly to product managers, and marketing, product managers and executives now all self-serve their data.

“Snowplow is at the heart of our decision making. We
picked the right tool to grow with us.”

Nathan Scully, Engineering Manager, Oneflare

AUSTRALIA & NEW ZEALAND

[email protected]
1300 940 487

Poplin Data acknowledges the Gadigal, Dharug, Kuringgai and Dharawal traditional owners and their continuing connection to land, sea and community. We pay our respects to elders past, present and future.