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Building an SQL data model: slides

Data models are a key part of the modern digital analytics stack. They allow you to build upon event-level data and interpret it through shared business rules. The models you create will evolve with you as your business changes and...

Modelling your Snowplow event data: Part 3 Sessions

In the first two parts of this series, we looked at modelling out pageview events to include accurate time spent and scroll depths. Now we’ll roll up sessions. A session or visit to a web site is when a user comes to...