Establishing data lineage practices with Google Tag Manager analytics events

Establishing data lineage practices with Google Tag Manager analytics events

In this post we’ll look at how to capture meta data from Google Tag Manager (GTM) from the tags that fire analytics requests. This post focuses on Snowplow specifically, however the same concepts can be easily adapted to Google Analytics or your other tool of choice through custom fields / dimensions / properties. Although it’s […]

Server Side Tracking – What’s Old is New Again

Server Side Tracking – What’s Old is New Again

Introduction: The Importance of Data Collection When we work with our clients on data and analytics; we strongly believe that the process of data collection is fundamental. Data quality should be the highest priority, and this can only be achieved through a robust and efficient workflow. It might seem obvious, but if you’re not collecting […]