Server Side Tracking – What’s Old is New Again

Server Side Tracking – What’s Old is New Again

Introduction: The Importance of Data Collection When we work with our clients on data and analytics; we strongly believe that the process of data collection is fundamental. Data quality should be the highest priority, and this can only be achieved through a robust and efficient workflow. It might seem obvious, but if you’re not collecting […]

Generating data insight: it’s a (supply) chain reaction (#1 Data Maturity Series)

Generating data insight: it’s a (supply) chain reaction (#1 Data Maturity Series)

It’s not the sort of statistic you’ll ever see in a sales deck, but the dirty secret of the data business is that most projects fail. In this new series of blogs, I want to take a look at where organisations go wrong and try to provide a better model for achieving the business outcomes […]