The importance of owning your own data

The importance of owning your own data

As Equifax prepares to pay out as much as $US700 million in compensation for its spectacular 2017 security breach, and cosmetics retailer Sephora apologises for a leak of Asia Pacific customer data, now is a good time to consider the advantages of data ownership. Peace of mind around security isn’t the only advantage, there are […]

How does Snowplow Analytics compare to other vendors?

How does Snowplow Analytics compare to other vendors?

Tonight Poplin Data team members Mike and Narbeh are debating the merits of Snowplow Analytics with representatives of Google Analytics and Adobe Analytics at Web Analytics Wednesday. The head-to-head aspect of it is meant to be lighthearted, but it’s forced us to think about some of the ways Snowplow Analytics is a better match for many types of digital analytics […]