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As Equifax prepares to pay out as much as $US700 million in compensation for its spectacular 2017 security breach, and cosmetics retailer Sephora apologises for a leak of Asia Pacific customer data, now is a good time to consider the...
Why would you push Google Analytics data into Snowplow?
In late January the Snowplow team released R99 of Snowplow which includes a really interesting feature: with a small JavaScript change, you can mirror all the data being sent into Google Analytics into a Snowplow collector. It’s a pretty awesome feature and...
How does Snowplow Analytics compare to other vendors?
Tonight Poplin Data team members Mike and Narbeh are debating the merits of Snowplow Analytics with representatives of Google Analytics and Adobe Analytics at Web Analytics Wednesday. The head-to-head aspect of it is meant to be lighthearted, but it’s forced us to think about some...
