ITP

• Analytics
• Data collection
• Data Maturity

Server Side Tracking – What’s Old is New Again

Introduction: The Importance of Data Collection When we work with our clients on data and analytics; we strongly believe that the process of data collection is fundamental. Data quality should be the highest priority, and this can only be achieved...

• Privacy

ITP 2.1: New iOS cookie limitations restrict attribution, and a workaround for Snowplow users

Key points: Safari browsers will set most analytics cookies to a 7 day expiryVisitors with >7 days in between visits will be seen as new visitorsAttribution of traffic sources will be reset unless the visitor comes to your site every...