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Building an SQL data model: slides

Data models are a key part of the modern digital analytics stack. They allow you to build upon event-level data and interpret it through shared business rules. The models you create will evolve with you as your business changes and...

Modelling your Snowplow event data: Part 2 Pageviews

In the first part of this series on data modelling we went through the background for building a data model. In this edition we’ll go through the steps to create a basic pageview model that incorporates page pings so we can see accurate...

Modelling your Snowplow event data: Part 1

One of the important features of Snowplow is that you can build your own custom data models to suit your unique analytical requirements in a space-efficient and performant way. It’s important that your data model can evolve and grow in...

Accurate time spent: A killer feature of Snowplow Analytics

Web analytics tools commonly have a Time Spent metric. Understanding how long people have spent reading a page is a really valuable thing for some businesses. For publishers, the quality of engagement with content is vital, given they’re effectively selling...