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ITP 2.1: New iOS cookie limitations restrict attribution, and a workaround for Snowplow users

Key points: Safari browsers will set most analytics cookies to a 7 day expiryVisitors with >7 days in between visits will be seen as new visitorsAttribution of traffic sources will be reset unless the visitor comes to your site every...

GDPR emails: some early, some late

In case you’ve been living in a cave, the EU’s General Data Protection Regulation came into force on Friday last week. This is Europe’s latest crack at regulating consumer privacy in the digital era, and it’s definitely a very pro-consumer regulation. It’s...