The importance of owning your own data

The importance of owning your own data

As Equifax prepares to pay out as much as $US700 million in compensation for its spectacular 2017 security breach, and cosmetics retailer Sephora apologises for a leak of Asia Pacific customer data, now is a good time to consider the advantages of data ownership. Peace of mind around security isn’t the only advantage, there are […]

Slides from Snowplow meetup: What’s good (and not so good) on GCP and Server Side Tracking with Catch.com.au

Slides from Snowplow meetup: What’s good (and not so good) on GCP and Server Side Tracking with Catch.com.au

Last week we ran our first Snowplow Meet Up for 2019. Hosted at the fantastic Oneflare Sydney Offices we had over 40 people attending and was a great mix of our clients, Snowplow Open Source users and those with a keen interest in modern analytics. Here’s a recap of the speakers and content:

Building an SQL data model: slides

Building an SQL data model: slides

Data models are a key part of the modern digital analytics stack. They allow you to build upon event-level data and interpret it through shared business rules. The models you create will evolve with you as your business changes and the organisation becomes more sophisticated with its data.