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Better bot detection analytics data using reCaptcha
Snowplow already provides a few tools for identifying events from non-human devices ("crawlers", "bots", etc.) however most of these function based on metadata collected with events, like the User Agent string and IP address (e.g., the IAB Bots and Spiders...
[Webinar] Getting (Real) Time with BigQuery and Oneflare
Watch the Replay Here The world of data warehousing has changed immensely in the last 10 years. The influx of data sources coupled with the never ending analytical demands across business units has meant the technologies of yesterday are no...
[Webinar] The Road to Data Quality
Watch the Replay Here In the last 10 years behavioral data, including data from web, mobile, connected devices and wearables has been leveraged in more and more use cases. Different teams across the business need this data to understand and...
Establishing data lineage practices with Google Tag Manager analytics events
In this post we'll look at how to capture meta data from Google Tag Manager (GTM) from the tags that fire analytics requests. This post focuses on Snowplow specifically, however the same concepts can be easily adapted to Google Analytics...
Snowplow Inspector v0.2.15 Released
What's New? This small release adds support for custom endpoint paths in POST requests. What does that mean? As Snowplow grows in popularity, it gets used more and more for different use-cases. Some of those use-cases involve using Snowplow as...
The importance of owning your own data
As Equifax prepares to pay out as much as $US700 million in compensation for its spectacular 2017 security breach, and cosmetics retailer Sephora apologises for a leak of Asia Pacific customer data, now is a good time to consider the...
v0.2.14 of the Snowplow Inspector Released
The latest version of our Snowplow Inspector extension has been released - thanks to the well over 2000 users! This latest version includes HAR imports, the ability to stream live events from ElasticSearch, clearer signals for invalid events as...
Slides from Snowplow meetup: What’s good (and not so good) on GCP and Server Side Tracking with Catch.com.au
Key points Snowplow on GCP offers some great benefits; including speed, streaming capabilities and scaling without thinking Not so good features; table mutations are smart - but not how you want them. BigQuery - forget everything you know! Why Catch.com.au...
Building an SQL data model: slides
Data models are a key part of the modern digital analytics stack. They allow you to build upon event-level data and interpret it through shared business rules. The models you create will evolve with you as your business changes and...
