How does Snowplow Analytics compare to other vendors?

How does Snowplow Analytics compare to other vendors?

Tonight Poplin Data team members Mike and Narbeh are debating the merits of Snowplow Analytics with representatives of Google Analytics and Adobe Analytics at Web Analytics Wednesday. The head-to-head aspect of it is meant to be lighthearted, but it’s forced us to think about some of the ways Snowplow Analytics is a better match for many types of digital analytics […]

Make big data small again with Redshift ZSTD compression

Make big data small again with Redshift ZSTD compression

A new compression option in Redshift allows you to make big storage savings, up to two-thirds in our tests, over the standard Snowplow setup. This guide shows how it works and how to get it happening.