Modelling out your pageviews to incorporate page pings so that you get an accurate time spent metric attached to the pageview.
One of the powerful features of Snowplow is the ability to build a custom data model encapsulating your business rules.
Our Chrome extension for debugging Snowplow now visually displays different combinations of app_id and collector, and allows you to filter
A really fun day with great people and amazing talks.
The latest version of our Snowplow Inspector debug tool is able to validate custom event schemas
Snowplow’s latest release allows you to replicate your GA data into a Snowplow pipeline. We explore reasons you might want to do this.
Mike’s contributions to the Snowplow open source platform have been incorporated in the latest release.
Three talks we did at Measurecamp: How does display advertising work? Microcontrollers: Collect data from your environment.
Reduce the storage size of your shredded Redshift tables.
Tonight Poplin Data team members Mike and Narbeh are debating the merits of Snowplow Analytics with representatives of Google Analytics and Adobe Analytics at Web Analytics Wednesday. The head-to-head aspect of it is meant to be lighthearted, but it’s forced us to think about some of the ways Snowplow Analytics is a better match for many types of digital analytics […]