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Snowplow Analytics

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Paper over your mistakes with data models

Mistakes happen. In the data world, your ugly mistakes live on forever. It’s not just the embarrassment that’s a problem though. Gaps and obvious errors in historical data distract your stakeholders from more important matters. Explaining the anomalies and getting...

Quantifying content velocity in Snowplow

Adam Greco is something of a legend in the Adobe Analytics space. I’ve been reading his blog posts and learning from him since I first started using Omniture back in 2007 or so. He literally wrote the book on Omniture and then Adobe...

Modelling your Snowplow event data: Part 5 Automation

In the first four parts of this series, we modelled out: Pageviews: accurate time spent incorporating page pings and maximum scroll depthSessions: traffic sources and initial landing detailsUsers: filtering internal traffic and looking up things we know about the users Now it’s...

Modelling your Snowplow event data: Part 4 Users

In the first three parts of this series, we looked at modelling out pageview events to include accurate time spent and scroll depth, then classifying sessions based on what we know about where the user came from. Now we’re going to look...

Modelling your Snowplow event data: Part 3 Sessions

In the first two parts of this series, we looked at modelling out pageview events to include accurate time spent and scroll depths. Now we’ll roll up sessions. A session or visit to a web site is when a user comes to...

Modelling your Snowplow event data: Part 2 Pageviews

In the first part of this series on data modelling we went through the background for building a data model. In this edition we’ll go through the steps to create a basic pageview model that incorporates page pings so we can see accurate...

Modelling your Snowplow event data: Part 1

One of the important features of Snowplow is that you can build your own custom data models to suit your unique analytical requirements in a space-efficient and performant way. It’s important that your data model can evolve and grow in...

Snowplow Inspector extension updated to colour code and allow filtering

Snowplow usage continues to go up and to the right, with new and interesting use cases proliferating. Alongside this we’ve seen a steady increase in usage of our debug tool, Snowplow Inspector. We’ve started to see web sites with multiple Snowplow...

MeasureCamp Auckland 2018: Event roundup and slides

Last Saturday Mike and I made it across to the first MeasureCamp Auckland. We’ve sponsored all the previous events in Sydney and Melbourne so we were thrilled to help out the Auckland team, who did a fantastic job with a really...

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