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Snowplow Inspector debug tool now validates schemas

Last June we released our debug tool Snowplow Inspector and we’ve watched as hundreds of Snowplow users around the world have used it to make sense of their Snowplow tracking. Latest version Jethro has been hard at work improving the debugger. First he ported...

Why would you push Google Analytics data into Snowplow?

In late January the Snowplow team released R99 of Snowplow which includes a really interesting feature: with a small JavaScript change, you can mirror all the data being sent into Google Analytics into a Snowplow collector. It’s a pretty awesome feature and...

Snowplow R95 with ZSTD support released

Back in July, we did a bunch of work to quantify the benefits of ZSTD in the Redshift database, resulting in this blog post from Mike. The results were a clear, and massive with at least 50% reductions in storage use, improvement...

Slides from MeasureCamp Sydney 2017

Poplin Data sponsored the always awesome Measurecamp Sydney unconference last weekend. As usual it was an incredibly high-value event with really great sessions and even better informal chats between the sessions. Such a great event and we’re looking forward to Melbourne early next year. We...

A quick script to ZSTD all your shredded tables

Mike’s recent post about compressing Snowplow tables works great for atomic.events, with clients seeing compression down to 30% of the original size or so. But what about all your shredded tables? For now you have to manually convert the output from igluctl while we wait for our pull...

How does Snowplow Analytics compare to other vendors?

Tonight Poplin Data team members Mike and Narbeh are debating the merits of Snowplow Analytics with representatives of Google Analytics and Adobe Analytics at Web Analytics Wednesday. The head-to-head aspect of it is meant to be lighthearted, but it’s forced us to think about some...

Make big data small again with Redshift ZSTD compression

A new compression option in Redshift allows you to make big storage savings, up to two-thirds in our tests, over the standard Snowplow setup. This guide shows how it works and how to get it happening. In late 2016 Facebook...

Snowplow Inspector: a debug tool for Snowplow beacons

Snowplow Insights is an amazingly flexible way to collect data, but with great flexibility comes some complexity. If you work on Snowplow implementations a lot, you’re likely familiar with Base 64 Decodeand JSON Formatter when you’re digging into custom contexts and testing your...

Accurate time spent: A killer feature of Snowplow Analytics

Web analytics tools commonly have a Time Spent metric. Understanding how long people have spent reading a page is a really valuable thing for some businesses. For publishers, the quality of engagement with content is vital, given they’re effectively selling...

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