SQL

• Data Modelling

Building an SQL data model: slides

Data models are a key part of the modern digital analytics stack. They allow you to build upon event-level data and interpret it through shared business rules. The models you create will evolve with you as your business changes and...

• Analytics

Why you need to learn SQL

Mike Robins, CTO of Poplin Data, explains how SQL helps unlock the secrets of big (& small) data. If you want to work in analytics, you need to know SQL. You wouldn’t work as a carpenter and not know how...

• Community

MeasureCamp Sydney 2018: Event roundup and slides

The amazing analytics unconference MeasureCamp Sydney was held on Saturday 20 October and it was the best yet! We’ve been involved from the beginning as sponsors and organisers because we love the format and community, so it was great to be part...