Server Side Tracking – What’s Old is New Again

Server Side Tracking – What’s Old is New Again

Introduction: The Importance of Data Collection When we work with our clients on data and analytics; we strongly believe that the process of data collection is fundamental. Data quality should be the highest priority, and this can only be achieved through a robust and efficient workflow. It might seem obvious, but if you’re not collecting […]

The Digital Analytics Hierarchy of Needs

The Digital Analytics Hierarchy of Needs

Business people get excited about the latest buzzwords: Big Data, Artificial Intelligence, Deep Learning… Before you can break out TensorFlow and start doing bleeding-edge data science, you need to ensure you’re working with data that reflects reality.