Snowplow Inspector v0.2.15 Released

Snowplow Inspector v0.2.15 Released

What’s New? This small release adds support for custom endpoint paths in POST requests. What does that mean? As Snowplow grows in popularity, it gets used more and more for different use-cases. Some of those use-cases involve using Snowplow as a third-party analytics solution, tracking user behaviour across multiple sites, rather than as just a […]

The Digital Analytics Hierarchy of Needs

The Digital Analytics Hierarchy of Needs

Business people get excited about the latest buzzwords: Big Data, Artificial Intelligence, Deep Learning… Before you can break out TensorFlow and start doing bleeding-edge data science, you need to ensure you’re working with data that reflects reality.